Naming and designing the Strategy, Messaging, Visual Identity, Website, and Marketing Assets for SheHeThey, the first online platform pioneering positive consumerism by making commerce inclusive.

This self-initiated branding project reflects my observation of a market need for a brand that breaks down the stigma surrounding non-alcoholic beverages and people who consume them. To take the idea of a non-alcoholic brewery, and transform it into a fully-fledged brand that stands with purpose, identity, and community.

Strategy, Brand Direction, Naming, Messaging, and Starter Visual Identity for a startup founded by the ex-head of Search Engine Marketing who played a leading role in developing Deliveroo to be one of the biggest brands in the world.