WeDiscover Digital

5 Jun

Project Year: 2020

Location: London, England

Strategy, Brand Direction, Naming, Messaging, and Starter Visual Identity for a startup founded by the ex-head of Search Engine Marketing who played a leading role in developing Deliveroo to be one of the biggest brands in the world.

Since laying the startup foundation and launching in 2020, WeDiscover has grown to a team of 34, a multi-award-winning, 7-figure business.

The Approach
Throughout 'Discover' phase, we identified goals, ambitions, and competition. We built customer profiles, analysed the target demographic and psychographics figuring out their ideal audience and how they behave as a consumer - identifying their needs and unfilled needs. This enables us to map out situations in which they need to interact - touchpoints. During the 'Build' period, we used the strategy to inform the creation of the brand. Refined the brand's authentic story, developed its attributes to align with the client's needs, outlined the company's key messaging, and devised an appropriate name that captures the essence of the business. Through the 'Connect' stage, we designed the brand visuals. The logo & identity system, relevant assets, and guidelines to frame how to use visuals effectively. Compelling designs relative to the WeDiscover brand across touchpoints; business cards, presentation template, social media, and website.
The Solution
"WeDiscover" captures the brand promise - offering a paid search service, improves the chances of a consumer discovering an organisation, product or service. Discover is the end product of the search service, and the visual identity celebrates this process. The wordmark crafted focuses on the company concept of helping its clients reach paid search marketing totality. Within the logo, the 'o' is missing part of its original shape - referring to the missing piece. This piece runs throughout the company's touchpoints - representing the journey between the company and its clients, collaboratively discovering the missing piece in their paid search marketing with one goal in mind - exceeding limitations. The corporate colour palette of red, blue, and white is indicative of leadership, immediacy, stability, expertise, and empowerment, reflective of the company's endeavour and target market.
“The process of creating, designing, and launching the brand with Studio Potts and Luke has been great. The project was very well organised, each milestone deadline was hit, and the quality of the work has been superb. And just generally, Luke is a great guy who has a real interest and passion for your business.”
Byron Tassoni-Resch, CEO & Co-Founder at WeDiscover