Trained Eye Consulting
Project Year: 2019
Location: Czechia
A brand identity for a company with 20 years of experience in a high level of International and cross-industry exposure providing consulting services to help resolve issues within technology organisations.
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The Approach
To create a unified and cohesive identity, we needed to align the company goals, mission and vision to gain a clear understanding of the company direction. By doing so enabled us to pinpoint keywords to build out stylescapes to identify a suitable style and tone for the agreed direction. Once determined, we began naming and design process.
The Solution
With a need for an authoritative, sophisticated, and modern identity, we created a name and logo system that is suggestive of the precision, knowledge, and skill that they offer to technology companies; informed and effective solutions. Its abbreviation "TEC" is a nod to the industry-specific service offering. The core colour palette of dark green and white connotes ambition, prosperity, and wealth. As another intelligent focus on the name "Trained Eye", green is also the most restful colour on the human eye.
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“I went into the branding process not really knowing what I wanted, and with only a basic idea of what I needed. Luke used a combination of humor, patience, and professionalism to keep me on track and to keep the project moving. His step-by-step process helped me narrow my focus while discovering what was important to me in a brand, which he then used to create work to suit my needs. I admit that the final result is nothing that I would have designed myself, but that’s exactly why I hired a professional to do it for me. I now have a new brand identity, and I can’t wait to put it to use!”
Boaz Harel, Director at Trained Eye Consulting
